Anthony Bandalos asked:


Pay per click marketing is considered as one of the best methods to ensure maximum and effective online advertising. Although most PPC marketers believe that PPC marketing is a great way to win potential customers and allure them to your website, they also know that PPC marketing may also cause you serious loss at times. Because of both the pros and cons of PPC marketing, you need to know the real facts and PPC marketing techniques. This essential to have a clear picture while you make use of Google Adwords PPC, or another PPC program.

One of the most vital PPC marketing facts you need to know is that the optimization of your ads and landing pages are necessary. It implies that your ad copy should link to the keyword you are bidding for in addition to representing what your visitors are going to see when they click on the advertisement. Be it Google, Yahoo or MSN, search engines are primarily about relevancy. Particularly, Google will rank your ad higher and let you recompense less compared to the one with bad quality ad and click through rate (CTR). Click through rate indicates the number of times your ad is clicked opposed to the total of impressions received.

For successful PPC marketing, you need to perk up your CTR. For this reason, you should always try to make use of the specific keyword for the advertisement title. In case you bid on multiple keywords for a single ad, Google Adwords PPC has a keyword insertion tool, which permits you to place in each keyword in your ad copy. By injecting them into the ad, Google Adwords PPC will place in whatever the keyword is in the advertisement at that specific spot. This is simple way to maximize your CTR without writing numerous different ads for all the applicable keywords.

Another PPC marketing fact which will help to boost your CTR is to split test different ads. Google Adwords PPC and most other Pay Per click search engines will ensure that you can run two separate ads for the similar keyword or phrase and will display improved performance . Once you recognize the better performing ad, you can do away with the other one. By continuously testing new ad copy, you will be able to capitalize on your CTR. If you use Google Adwords PPC, you can also lower your ad costs and have the same place.

Only by employing and using these facts about PPC marketing, you can have maximum lead generation. So exploit Pay per click to enter into a new arena of internet marketing.

Please Visit http://www.ppcdominationnow.com for the Newest ppc domination course that will let you generate over 2,400+ leads a month all for FREE!



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Jerry Work asked:


When preparing to begin a pay per click marketing campaign, it really helps to go into the situation with an idea of what the numbers look like. By “the numbers”, I mean what kind of return on your investment you can expect assuming different bid levels and different conversion rates. It’s really all just conjecture because you don’t know what your click-through rate will be, what your bids will have to be to generate adequate traffic, or what your conversion rate will be. But you don’t want to go into the situation blind. So the following technique is a way for you to at least apply some logic to the situation, rather than just guessing.

ROAS (“Return on Ad Spend”) is defined as the total dollars generated by the advertising divided by the cost of the advertising. The following discussion and data illustrate an ROAS-based approach to setting a baseline bid level for your campaign. Every ad group and possibly every keyword will have its own bid once you actually set the ad groups up. But this type of analysis will give you an idea of what your average click price needs to be in order to generate a positive return on investment, assuming various conversion rates.

Below are two examples of the kind of analysis we often do when beginning a new campaign to give the client and ourselves an idea of what he might expect his return on ad spend to be. It also helps us establish a benchmark average bid.

The first thing you’re going to need is some data to plug into your spreadsheet. So log into your Google, Yahoo!, or MSN account and create a new campaign or ad group. When you get to the keywords section, add a large group of keywords related to your industry. You are not going to actually use this campaign; you just want to get an idea of how much traffic there is for the keywords and how much you might have to pay for clicks. Going through the process of setting up a campaign lets you generate some data to work with.

The data for the examples below was generated in the Yahoo! Search Marketing interface. Yahoo! is convenient for this kind of analysis because of its sliding scale bid tool that gives immediate feedback about expected traffic and costs at different bid levels by just moving the slider around. We used a single broad set of related keywords to generate the necessary data. In reality, your keywords will be divided up into logical groupings, or ad groups, but for analytical purposes a single ad group was sufficient.

For our first analysis, we are going to assume a bid level of $.75, which Yahoo! estimated would result in 21,993 monthly clicks at a cost per click of $.50. For illustration purposes (and to make the math easier), we assume average revenue per sale of $100.

We know that our total cost is going to be $10,997 (21,993 clicks X $.50), so we can use this information to estimate what our total sales, and thus return on ad spend, will be at different conversion rates:

Bid: $.75

Est. Monthly Clicks: 21,993

Avg. Cost per Click: $.50

Total Cost: $10,997

Avg. Revenue per Sale: $100.00

Performance per Conversion Rate

Conversion Rate: 0.25%

Estimated Sales: 55

Revenue: $5,498.25

Return on Ad Spend: 50%

Conversion Rate: 0.50%

Estimated Sales: 110

Revenue: $10,996.50

Return on Ad Spend: 100%

Conversion Rate: 1.0%

Estimated Sales: 219.9

Revenue: $21,993.00

Return on Ad Spend: 200%

Conversion Rate: 2.0%

Estimated Sales: 439.9

Revenue: $43,986.00

Return on Ad Spend: 400%

Conversion Rate: 3.0%

Estimated Sales: 659.8

Revenue: $65,979.00

Return on Ad Spend: 600%

As you can see, if we convert at 0.25% (1 in every 400), we are going to generate a return on ad spend of 50%, meaning we are bringing in fifty cents for every dollar we spend. That is not very good. We probably need to convert at a rate between 1% and 2% to show a reasonable return on our investment.

Now we might want to see what the numbers look like if we lower our bid. If we bring our bid down to $.50, Yahoo! estimates our estimated monthly clicks to be 14,948 at a cost per click of $.38. So now the return on ad spend analysis looks like this:

Bid: $.50

Est. Monthly Clicks: 14,948

Avg. Cost per Click: $.38

Total Cost: $5,680

Avg. Revenue per Sale: $100.00

Performance per Conversion Rate

Conversion Rate: 0.25%

Estimated Sales: 37.4

Revenue: $3,737.00

Return on Ad Spend: 66%

Conversion Rate: 0.50%

Estimated Sales: 74.7

Revenue: $7,474.00

Return on Ad Spend: 132%

Conversion Rate: 1.0%

Estimated Sales: 149.5

Revenue: $14,948.00

Return on Ad Spend: 263%

Conversion Rate: 2.0%

Estimated Sales: 299.0

Revenue: $29,896.00

Return on Ad Spend: 526%

Conversion Rate: 3.0%

Estimated Sales: 448.4

Revenue: $44,844.00

Return on Ad Spend: 789%

We can generate a higher return on ad spend at the lower bid. However, we will generate less total revenue, and may convert at a lower rate. In addition, we have found that the accuracy of Yahoo!’s estimated traffic lessens as bids decline. But if you are on a very limited budget in an industry with plenty of keyword inventory, as in our example, then you can probably get away with bidding low and still generating a lot of clicks.

You could take the analysis a step further and look at it in terms of profit, rather than revenue. For instance, if the above estimated revenue per sale of $100 translated into $50 profit per sale, you could estimate your return on investment at different conversion rates by dividing the return on ad spend in half. If you substitute profit per sale for revenue per sale in the above analyses, then you will generate your ROI rather than ROAS.

One caveat about setting your initial bid this way: due to the quality scores that both Yahoo! and Google apply to keywords and ads, it may be necessary to begin the campaign at a considerably higher bid than your research indicates in order to generate a higher click-through ratio, which plays a part in determining the quality score. Once the ads are generating clicks, you can back off the bids more in-line with your desired ROI.

Another caveat is that oftentimes a search engine’s estimated traffic at different bid levels is not very accurate. It’s hard to fault the search engines for this, when there are so many variables that can affect how much traffic a campaign will generate. So your actual performance and required bids will probably vary quite a bit from what the chart shows. But the above described method for setting an initial bid at least gives you a logical starting point. Once the campaign is running, you can make adjustments as necessary.

The question of how much to bid may also be determined by your budget for the campaign. At higher bids, you are going to burn through your budget quicker. If there is so much keyword inventory related to your business that you are able to use up your entire budget almost regardless of what you bid, then it might make sense to bid lower…if ROAS is your main consideration.

If there is a branding component to your online marketing, then you may want to bid higher for higher positioning on the page. Another consideration is that not all sales are made immediately. If you position yourself as the leader in your category (high on the page), you generate more immediate traffic and more potential future business from prospects who visit your page but don’t immediately do business with you. This branding component is not reflected in the kind of analysis we displayed above.

An analysis like this can easily be prepared using a spreadsheet, and we highly advise you to do something similar to get a feel for your own numbers.



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Benjamin Hübner asked:


If you´ve looked into advertising your website, you probably wonder, what is pay per click marketing? There´s a ton of information online about pay per click marketing, which is also often called PPC or PPC marketing. The simple answer is that pay per click marketing lets you buy targeted traffic for your website.

Just having a website wont get you visitors or sales. You have to entice people to come to your website. You can do this through things like word of mouth if you mention your site in forums or on bulletin boards. You can use search engine optimization to get your site to show up in the top search engine results.

You could also pay for advertisements on high traffic sites through links and banner ads. With all those options available then is it even important to know, what is pay per click? And how can it make you money?

It is important, because PPC marketing is one of the best tools you have to get people to come to your website. You could put an advertisement up on a high traffic website and get traffic that way. But will the people who click your ad be people who are ready to buy what you´re selling?

They won´t necessarily be targeted traffic. What is pay per click? A method of getting that targeted traffic. And targeted traffic is traffic that is already searching for what they´ll find at your website.

When you start a pay per click marketing campaign, you choose certain keywords and key phrases to use to advertise your site. When people search on those in a search engine, the ad for your site will show up on that results page.

When they click on the ad to reach your site, you pay for that click. You´ve just gotten a visitor who was looking for exactly what you have to offer, whether it´s information, a product or something else.

What is pay per click, then, but one of the easiest ways to advertise to your site to people who are looking for that exact kind of information. Very few other methods can get you targeted traffic quite so quickly and easily.

Search engine optimization can serve the same purpose, but with more work on your part and a little more time. With PPC, you simply choose your keywords, set your budget, and let the process work.

Search engine optimization won´t necessarily cost anything, however. You can do your own SEO work without paying anyone for any of it. By optimizing your website to rank high at the search engines, you may be able to get a top spot for a search on the keyword you want.

The chief difference between SEO and PPC is time. Even with the best optimization, it could take several days for your site´s ranking to improve. But with PPC, you pay the money and the clicks begin immediately.

So what is pay per click–the fastest way to get targeted traffic to your website!



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Jim Moore asked:


People that have websites needing traffic normally find that pay per click can be the most cost effective technique they employ to get that extra traffic. Many internet users will see the adverts but do not fully understand how pay per click works so below are listed a few hints to make this easier to grasp

With very little effort, textual adverts are placed (sometimes with other companies) on other websites that get regular traffic. Providing the person who sees and clicks on your links stays for longer than ten seconds, the site they came from gets paid from your account as a thank you.

The only way this system works is by placing adverts on sites that have content relevant to what you are advertising, otherwise it would be a complete waste of time and money. This is a very cost effective method because you only pay for the advertising you use, therefore if nobody is redirected to your site, nothing is owed.

With regular advertising which you pay for whether someone takes any notice or not, but with pay per click you pay for what gets used. You may be worried that your competitors might click your ads to drive up your revenues, but this is simply not worth their time and does not happen very often.

Pay per click is one of the most targeted types of marketing available which means it is extremely cost effective for businesses that often lose a great deal advertising to those with no interest in their product. It is basically a captive audience of people looking for something you are marketing, on a related site they are visiting.

The Google Adwords facility is the prime example of pay per click advertising but this is not the only one. All that happens is people will only see your advert if they enter a search phrase or just a single word that you have designated Google to use. what you paid for your will determine whether you are either at the top of the search result page or in the right hand column.

This type of instant result cannot be beaten in any other advertising medium and it is that attracts pay per click customers. Many companies use this technique to gauge how good their advertising copy will be before they use it in more expensive areas.

This is a simple and easy system to understand that is incredibly powerful and effective at the same time so it is not surprising that almost all companies use pay per click search marketing.



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Lucien Bechard asked:


So you’re ready to become a successful internet marketer. You’ve got the website, the killer product, and have a business plan that Bill Gates himself would be envious of. But rather than spending your valuable time sending out emails and mass-marketing to an audience that might not even be interested in what you have to say, why not create a stampede of clients who are clamoring for your product.

Sound too good to be true? Not if you upgrade your web content with a little trick known as Search Engine Optimization! So what are the benefits of Search Engine Optimization, and what sites really eat optimized writing up?

Search Engine Optimization, or SEO, is a tool used by most internet marketers looking for maximum traffic flow to their websites from major search engines like Google. In order to optimize your web content, you must have specific density of keywords that are related to your product. Many marketers agree that 3-5% keyword density is usually a good start towards high rankings on search engines; this means that for every 100 words in your website, you’ll want to use your keywords 3-5 times.

Your keywords are absolutely key (no pun intended) to driving the kind of qualified traffic you’d like to your website. In order to be successful at SEO marketing, you need to put yourself in the shoes of your prospective client. SEO marketing involves a bit of marketing psychology, but if you manage to hit upon your desired keywords, the pay-off will be huge!

PPC search engine internet marketing is also an important part of any internet business success, as this kind of marketing – considered an advertising gold mine for major internet entrepreneurs – allows you to customize your ads, which then pop up next to the results page of a search engine for that specific query. While some web marketers continue to use PPC marketing (pay per click), search engine optimization can be used anytime, anywhere – and best of all, for free! Whether you use it on your social marketing page or on eBay, SEO techniques can literally pull organic traffic from anywhere – and organic traffic is the most important ingredient towards shooting your website to #1 on sites like Google, Yahoo, MSN, EzineArticles and with programs like AdWords. Additionally, you can use SEO techniques for blogging, article marketing, ezine marketing and other incredible sites that will really help skyrocket your internet business to success.

Needless to say, the benefits of search engine optimization are numerous! SEO marketing is one of the fastest-growing fields in online marketing today. When you optimize your web content, you’re making it that much easier for clients looking for your particular product to come to you. It’s a great way to save your much-valued time and resources – with a pay-out that makes it all well worth it.

Search Engine Optimization and Pay Per Click Marketing are both important to success in the Internet marketing industry. To become a member of a top marketing & training system that will teach you how to become a master at SEO and PPC marketing visit Top Marketing Secrets.



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Bob Kern asked:


Yes, pay per click marketers, it’s that time — time to start thinking about your holiday marketing campaigns. This is how you get a jump on the competition – thinking and planning ahead, then implementing!

To that end, following are some things you should be doing right now to ensure successful PPC campaigns for the upcoming (right around the corner!) holiday season.

Decide On Your Offers: While you probably have generic pay per click campaigns running year round to keep leads coming in, now is a great time to get specific. And, this is what we mean by decide on your offers.

Put your best products and services forward. Bundle them, discount them, or use them as enticement offers – however you use them, NOW is the time to get what your offers are going to be in order.

This is important because . . .

Choose Effective Keywords: As you already know, in order to promote specific products and services with pay per click marketing, you have to choose specific keywords. Now’s no time to be general. Again, your year-round campaigns may be geared to keep traffic and leads flowing into your site.

But, as most retailers make the bulk of their sales during the holiday season, now you want sales – not leads that you can convert later (although that’s nice too).

So you have to know what you’re going to be offering in order to choose the most effective keywords for these offers.

Decide on a Budget: Ahhh, the “B” word – it’s something every online marketer has to be cognizant of. In order to use your budget most effectively – no matter how large or small it may be – choose your product offerings, and hence, your keywords well.

Run Split Tests: Piggybacking on the last point, you may even want to start running some small, split-test campaigns now to see which PPC offers are paying off. That way, when consumers turn their attention to online shopping, you’ll be well prepared to run your most cost-effective, high ROI return campaigns.

Study Results: Pay per click marketing is most effective when you test, test, test and study, study, study the results of those tests.

In order to be even more prepared next year, decide now what info you want to glean from this year’s PPC campaigns.

Good luck with your pay per click marketing efforts – and, not to rush the season, but . . . happy holidays!



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IC asked:


If you are somewhat of a newbie when it comes to the whole pay-per-click business it is highly recommended that you do some heavy research before you start your first PPC marketing campaign. Today’s PPC business has gotten quite complex but it is still quite profitable, this is why many people have headed this way but found themselves on a dead end when they realized it is harder than they expected it to.

PPC marketing is more than just throwing a set of keywords at the engines and see which of those keywords will bring in the money, this is in theory what causes many to fail in this great business type. If you have a business which would make you money by selling a product, gathering information from prospects (leads) or referring people to sites which expect to make sales (referrals) then PPC is the right tool for you, however you need to learn how to tame this beast before you see your money go down click after click.

The first step is to always do a complete research and comparison of the offer you are planning on running, there is nothing worse than trying to sell a bottle of wine at a certain price and then you realize someone else is selling the same bottle of wine at a lower price. The web is highly competitive and you will see this a lot. Once you have compared your offer to the ones online, it is now time to gather some information about the keywords which people are typing to find the product you are selling, it is important not to neglect this step, words you think sound good for your offer might under perform in the search engines so run a good keyword research in sites such as WordTracker and Wordze. Once you have a good list of keywords (10-20K) then you need to group them, why? because grouping keywords will make your PPC campaign more relevant and your cost per click will decrease.

After grouping all the keywords and entering them in the search engine platform you want to run your campaign on, it is time to put a good tracking system in place, you can use your own custom PHP based script to find out exactly what words are turning into sales or you can use Google Analytics which can also give you a good idea about your visitors. Make sure to fine-tune your campaign every day during the first few days by using common sense, then get more information about keyword replacement which can help you increase your CTR even further. The key to success is research, test and never to give up. People don’t realize that they quit at times when they are close to success.



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Benjamin Hübner asked:


Pay per click marketing is also commonly called PPC and PPC marketing. PPC marketing might sound expensive and complicated but it´s a very simple way to get targeted traffic to your website. Pay per click marketing is advertising in which you pay each time someone clicks through to your site.

To understand how pay per click works, let´s pretend that you have a website about collectible art. You´ve written a great guide all about collectible art and you sell it from your website.

You want targeted traffic to come to your website. In this case, that would be people who have searched online for something relating to collectible art. They are already interested in the topic of your website. That makes them not just traffic, but targeted traffic.

The best keyword to use for your pay per click campaign would be collectible art. But there´s a pretty good chance that other people might want that same keyword. So you would have to bid on it, and the highest bidder gets to use it.

If your website was especially designed for people who want to learn to make money with collectible art, your phrase could be more specific aimed just at them. This keyword might bring you better targeted traffic and have less competition.

Once you have your keywords and you decide how much you want to spend per day on your PPC campaign, then the company will display an ad that links to your website.

Also, if there are websites dealing with collectibles, art, and other related keywords that have joined the network, your ad may display on those sites so that their visitors might click through.

Your ad will be displayed until the purchased number of clicks have occurred, then it won´t display again until the next day. If you´re getting 100 clicks for $5, and you´ve set your budget for $5 per day, then even if you get 100 clicks in 20 minutes the ad won´t display again until the next day.

Because you can plan your campaign like this, based on a budget per day, PPC is an excellent way to start out marketing your site. You spend $5 per day or however much your budget will allow for several days. If you´re not making sales out of all those clicks, then you know you need to adjust something.

It might be that your sales message is lacking. Or maybe your product even needs tweaking. And it could just be that the keyword you chose isn´t the right one.

It´s not difficult to change keywords and put your daily budget toward a different approach. This helps you see if the pay per click campaign itself needs work, or if it´s your site.



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ppclick asked:


Pay per Click Marketing works exactly as the name implies. The advertiser pays their host only for each click on the advert. With search engines, PPC Buyers bid on keyword phrases relevant to their target demographic. When a keyword query entered by the Internet user matches the advertiser’s keyword, the pay per click ad appears as sponsored link or sponsored advert. PPC links or ads are found in the margins of the result page of the search engine.

As easy as pay per click advertising sounds, businesses need to know how to make it work to their advantage by studying current strategies. The competition to reach an audience is much more challenging as advertisers have to compete with thousands of web pages. Keyword is the base point in Pay per Click Marketing, and so advertisers must know what keywords would bring their products or services to their target demographic.

If you lack the knowledge about the best practices the world of Pay per Click and Search Engine Marketing, adwords experts can lend you their expertise and technology to create ads that work. Google adwords experts know the ins and outs of the pay per click advertising model and so can help you gain the upper hand in the pay per click competition.

Search engines provide different bid price for each keyword phrase. The more popular a keyword is, the more the advertiser has to pay for each ad click. Setting a daily budget and establishing how much you are willing to pay for each click is vital in any PPC campaign. Google adwords experts can assist you with price bidding. More importantly, they can provide strategies that maximize your business performance through Google adwords.

Do remember that the point of your PPC campaign is not to generate high Pay per Click Traffic but to make sales. If your website fails to entice your visitor to take action – be it buying your product, hiring your services or filling out a form – you’d end up with low return for your investment. Setting up effective ad text is the next step in your pay per click investment. If you cannot afford to be on the losing end, hire an expert. The investment is worth the return!



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Steve Waganer asked:


A study found out that more than seventy five percent of online visitors could be reached through pay per click marketing.

Yes, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty about pay per click marketing before using pay per click marketing for your business.

Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business. Overture, word tracker and digital point are some of the tools that are capable of finding out appropriate keyword for any site in the web.

Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided.

There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder.

Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in business is all about beating the competition and no matter how tough the competition, you will have to beat this at all cost.



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